Identity

Club Juan Aurich


The Juan Aurich Football Club of Chiclayo commissioned us to redesign their T-shirts for the ‘15/’16 season. After the diagnosis of the brand we saw the need to correct the construction of the shield and define its color palette, adding the black color on the shield. In this way we managed to give more personality and presence to the club.   

We also developed the numbers and an exclusive typography of the brand, inspired by the Mochica culture, which was centered in the region of Chiclayo. Finally, we designed a symbol to represent the "Cyclone of the North", the name that has the club thanks to the strong winds found at the north of the country.











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