Identity & Packaging

Fruna

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Fruna is the oldest and most beloved delicacy of Peru. It was popularized to such a level that it marked an entire generation, even the name of the brand became the generic name of the category of chewable candies. 

We create an identity rescuing the iconic colors and elements of the brand, we work the illustrations of the fruit modeling plastiline to give it a more modern, sweet and fun brand personality.

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+12% Market Share
S/.0.3 to S/.1 Selling Price