Identity & Packaging


Mimaskot was one of the first brands of dog food in the Peruvian market and so it took the job of educating the consumer and awake the category in the country. Today, with a much more competitive market, there was the need to revitalize and humanize the brand, generating elements that differ from the competition.

The challenge was to strike a balance between communicating the benefits and at the same time creating a connection with the consumer. We portray dogs as true conceited, making them the protagonists of the packaging in a humanized attitude, eager to devour their food.

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