Identity & Packaging


Tekno was one of the leading brands of paints for home and industry, has 50 years of experience and a diverse range of products. It came to us as a weak and tired brand, but with a lot of potential. The strategy was based on the concept 'more colors, more beautiful', this led us to make the colors are the protagonists of the packaging.  

We purposely took off completely from the competition using a black background,  which caused the colors to look more alive. We expanded the color palette that each sub-brand used to display their variety. We design info graphics using illustrations to tell the benefits and recommendations of the brand in a fun and modern way.

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