Identity

Upc


UPC, the University of Applied Sciences of Peru commissioned us to completely redesign its brand identity. We saturate the color and go from a cherry to a red color, to connote passion, energy, modernity.

We intervene from its symbol applying the golden ratio of Fibonacci and we plasmid the DNA of the mark in each one of the graphic pieces, taking inspiration from the tagline of the brand: Demand yourself, innovate.











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